Developing digital DNA

Imagine being first to utilise a brand new technology that allows customers to interact with your store directly, order what they need, and have the product home delivered even before they click off. US drug store, Walgreens, achieved that utopian goal… more than a century ago. What was the ‘new’ technology? The telephone. How did Walgreens do it? Pretty simple – when a customer called to refill a prescription, Charles Walgreen Sr. kept them on the line long enough for the delivery boy t

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