Department stores are not doomed

Author: Ruth Marciniak, Senior Lecturer, Fashion Marketing, Glasgow Caledonian University Department stores were once seen as innovative. They stocked wide ranges of goods – Noel Coward once bought an alligator from Harrods. It was Harry Gordon Selfridge who coined the phrase “the customer is always right”. Stores rewarded customer loyalty by providing exclusive credit via store cards. Little by little, all this eroded. To the news that House of Fraser is closing half its stores, we

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