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Debenhams ramps up customer acquisition in Australia

UK department store, Debenhams, is intensifying its focus on the Australian market ahead of opening standalone stores Down Under. Putting clicks before bricks, Debenhams has launched a localised Australian website and kicked off its first Australian marketing campaign. While the retailer didn’t specify when the first standalone store is set to open in Australia, e-commerce director, Ross Clemmow, said Australia is currently Debenhams biggest international market for online revenue. “In prepa

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