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The death of discounting and other dumb predictions

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10. Don’t let yourself be lulled into inaction.” So wrote Bill Gates in his 1996 book, The Road Ahead. Looking back over the last (almost) six years of columns I have written for Inside Retail, Gates’ words resonate strongly. Particularly as I review pieces that I penned on upcoming trends, I can see that the retail world changes relatively slowly in the short