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Creativity and authenticity: What makes ads work on TikTok

After establishing a local office in Sydney last month, and releasing a global business toolkit last week, short-form video platform TikTok is angling to become the next big destination for Australian advertising dollars. However, unlike other social media platforms, such as Facebook, Instagram and Pinterest, static ads are largely out of the question on TikTok, which requires businesses to make a much more concerted effort to reach its approximately 800 million monthly users. “It’s been ama