Cashing in on customer laziness

  The single most motivating notion in retail today can be boiled down to a single word – ‘convenience’. I was reminded of this fact early one day this week, when, dashing out the door with a slice of toast gripped between my teeth, I briefly caught a fascinating discussion on America’s NPR Morning Show. “Never push against how lazy we can be,” said Harry Balzer, from consumer research company NPD. Balzer went on to remind the interviewer that the average American h

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