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Brave retailers defy the odds on US expansion

City Chic says its sales in Australian and New Zealand fell by 4.8 per cent with sales growth of 9.9 per cent in the first half. (Source: Supplied)
The US retail market has tempted a number of Australian retail brands but success and profits have proved to be elusive for most of them. While operational costs, including rents and wages, look attractive on paper, most Australian retailers have come to grief. The failures arguably resulted from a lack of understanding of the market and American consumers, decisions on locations, local management shortcomings, under-funding of the ventures in marketing and brand development, and problematic sup