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Bras N Things unveils South Africa expansion strategy

Last week lingerie retailer, Bras N Things, opened two stores in South Africa, its first locations outside of Australia and New Zealand in the company’s 25-year history. “We identified a gap in the market in terms of speciality bra fitting and felt South Africa provided enormous opportunity for a specialist retailer like Bras N Things,” George Wahby, CEO, Bras N Things, told Inside Retail Weekly. “Our seasons also coincide, which enables us to align our core products across both countrie

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