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Black Friday post-mortem

By all accounts, Black Friday 2019 seems to have delivered a bumper weekend for retailers, physical and online alike. In fact, while the event is still largely viewed as an online sales event in Australia, bricks-and-mortar retailers potentially stand to gain more by participating. While official industry-wide figures aren’t yet finalised, the National Retail Association predicted $1.3 billion would be spent online over the four days between Black Friday and Cyber Monday – and a total of $5