It’s back to basics this Christmas

  “Once again, we come to the holiday season, a deeply religious time that each of us observes, in his or her own way, by going to the shopping centre of their choice.” – Dave Barry Throughout 2014 I have concentrated largely in my Inside Retail articles upon the structural issues that in many ways, addressing the composition of a customer’s motivation, strategic context, and the retail environment both present and as far as it can be seen, the future. Now that we move

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