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Aldi to launch first China store this week

ID:137813999 Aldi will launch in China this week with the opening of the first of 11 stores initially planned for Shanghai. But the Aldi China store format will be considerably different to the German discount grocer’s shops in the other 11 offshore markets it has entered: sources in Germany report the stores will have a more upmarket feel, stocking cosmetics and a broader range of dairy products. The stores will carry the signature brand positioning line “Everyday value – hand picked for

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