What we can learn from JK Rowling

K Rowling (she of Harry Potter fame if that needs saying) published an ordinary crime fiction novel, The Cuckoo’s Calling, under the pseudonym Robert Galbraith. It got nice reviews from publishing industry magazines, but was virtually ignored by the mainstream press and the public. It sold 1500 hardcover copies in the UK. and fewer in the US, but let’s be generous and call it another 1500. Then someone (ahem) tipped off London’s Sunday Times that Rowling was the book’s author, and sudden

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
EOFY Offer

IR Pro - annual

$199 +GST per year. (Auto renews at $312+GST (full rate) annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now