Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

How Stylerunner plans to get millennials to shop in-store

The online retailer aims to immerse customers in its premium aesthetic. Image: Supplied
Walking into the newly opened Stylerunner store in the upscale Melbourne suburb of Armadale is like seeing the soul of the activewear retailer come to life. Staff are dressed in mint green boilersuits, its new signature colour. Special buttons in the changerooms summon Stylerunner branded bottles of water. Even the air smells different.  “We created a beautiful fragrance in-store,” Julie Stevanja, Stylerunner’s founder and brand director, told Inside Retail. “You’ll definitely not

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines