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Opinion: Can Amazon Prime live up to its hype in Australia and New Zealand?

a picture of someone holding a video with prime video on the screen
When Amazon Prime launched in Australia in 2018, it received a lukewarm reaction from consumers.
Living in the US is to live the Prime life. The Amazon Prime life. And most American households do. There are northwards of 112 million Amazon Prime members in the US, which represent at least 66.4 million households – or more than half. Some sources suggest the number could be much higher – up to 82 per cent of all US households may have access to a Prime account, and that doesn’t even factor in the effect of the pandemic, which has likely turbo-charged sign-ups. So what is Amazon Prime,