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Analysis: Here’s what the future of click-and-collect looks like

With retailers rapidly scaling up click-and-collect offerings during pandemic lockdowns, a fascinating new trend has emerged. In the earlier years of online retail, many bricks-and-mortar stores became frustrated with consumers testing out products in stores, then buying them online from other (often cheaper) vendors – known as ‘showrooming’. Now the reverse is increasingly happening. Click-and-collect – often known as ‘buy online, pickup in store’ (or BOPIS) – has escalated in pop