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Mimco bets big on marketplaces to reach new customers

Charlee Fraser and Emma Balfour feature in a campaign marking Mimco’s 25th anniversary. Supplied
Australian accessories brand Mimco is planning to sell its handbags, shoes, jewellery and other products on third-party marketplaces for the first time, as it looks to reach new customers.  “We’re looking to partner with some external marketplaces and start taking the brand back out to more customers within Australia but also overseas,” Sarah Rovis, Mimco’s managing director, told Inside Retail. The brand is expected to launch on The Iconic in the near future, following in the f