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Inside the ‘huge untapped potential’ of Southeast Asia’s e-commerce market

Customised beauty is more important than ever to online shoppers. Image: Bigstock
An estimated 8.5 per cent of the world’s population lives in Southeast Asia, and yet, for many global brands, the region has been an afterthought, especially when it comes to e-commerce.  Last week, Southeast Asia’s leading online marketplace Shopee unveiled its strategy to help brands capture the next wave of digital growth in 2021 and beyond. It includes tapping into the growing luxury market, leveraging livestreaming and driving consumer loyalty.  In this interview, Ian Ho, Shopee