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Inside Taobao’s strategy to become Southeast Asia’s go-to for furniture

From a mass exodus of families to the suburbs in search of more space to millennials redecorating their home, stay-at-home orders has everyone seriously reconsidering their interior decor.As a result, the homewares and furniture market is having a major moment. Globally, sales for this category has had a significant spike, even compared to pre-pandemic levels. From Ikea to the upscale Willams-Sonoma, homewares and furniture retailers of all levels are thriving as more people remain at home durin