The impact of gamification on loyalty strategies
In this report:
- Learn more about how loyalty programs are integrating gamification
- Discover the best practices and benefits of gamifications for loyalty program
- Find out what’s next for gamification
Customer acquisition and engagement.
As the experience of the customer journey becomes more customised to a customer’s preference, both the journey itself and the metrics related to the journey will improve. Gamification looks to personalise at scale, and the power of loyalty programs will be strengthened by more engaged members.
This report from Mastercard outlines the use of gamification tactics such as multi-step challenges, games of chance and mini-games help a brand engage, better learn about their customers and stand out among the competition.
Download the free report.
