Retailers are recognising the importance and power of the creator economy as a marketing tool.

The rise of e-commerce and direct-to-consumer models in the retail space presents ample opportunity for businesses to use the creator economy to cut through the noise of digital advertising and reach customers on a more personal level.

Research from Goldman Sachs suggests that the addressable market of the creator economy will almost double in size, from US$250 billion to US$480 billion, by 2027.

In this report, we unpack why and how retailers are embracing the creator economy. Hear from BangN Body, ChouChou Intimates and York Street brands on how they work with creators, the role they play in the marketing funnel and the results they are seeing.