Does a wide range beat a limited selection?
In this report:
- 88% of Australian shoppers have bought from an online marketplace in the last 12 months
- In the health and beauty sector, 45% of consumers prefer to shop from curated ranges
- 76% of online shoppers believe having trustworthy sellers in marketplaces is important
We conducted a survey of Australian shoppers asking the question: Does a wide range beat a limited selection?
Modern retailing is built on the idea that shoppers want more. Whether it’s varied options, or just more of the same products, on the surface it would appear that more is more. Shoppers seemingly have an insatiable demand for easy access to ever-greater numbers of product purchase options.
The data in this report is drawn from a survey of a representative sample of 750 Australian online shoppers. It was conducted by Inside Retail on behalf of Dropshipzone.
Download the free report for insights into honing a limited selection vs. wide range curation in online marketplaces.
