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The multiple personalities of the modern CEO

Illustration of multitasking business woman
What it takes to be a great CEO in the era of Covid. Image: Bigstock
Every company needs three things: a corporate strategy, a brand strategy and a people strategy. My focus and life-long dedication has been to the people strategy component but in this article, I want to address not the “people” of the “people strategy” but instead the leader of that “people strategy” – the CEO. Challenged by the global pandemic that is all around us, the biggest question I have for CEOs is, “Are you going to revert to your old way of working, or are you going to