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Q&A: How I use content to create a community at The Outnet

a headshot of a blonde woman with a great blue shirt on
As head of content for The Outnet, Claudia Mahoney is involved in nearly every aspect of the business, from supporting the creative team on shoots, to working with the tech team on the site and app functionality. Here, she talks about creating a sense of community among customers and what we’ll all be wearing to work post-Covid. Inside Retail: Not all retail businesses have a head of content. Can you explain your role and why it’s important? Claudia Mahoney: The head of content role is f