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‘We need to work with nature’: A wool farmer’s take on sustainable fashion

Source: Country Road
Sustainability has become a major buzzword in the fashion industry, as more brands finally start to get serious about reducing their environmental impact. But what does this mean from a supplier’s perspective?  We asked Julian von Bibra, the fourth-generation owner of Beaufront Farm in Tasmania, whose premium merino wool is used by the likes of Country Road, MJ Bale and Theory, what he thinks about the rise of sustainable fashion, and how brands’ decisions impact his business.  Ins