From developing and launching Nordstrom.com in the early days of online shopping, to running Magento, the software platform that powers many of the world’s retail sites, Bob Schwartz has had a front row seat to the rise of e-commerce. In this video, the CEO of US-based business consultancy 47B talks about the biggest changes in online retailing over the years, and what it takes to build a successful business for the long term. “It used to be that you could find and understa
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could find and understand technology and that was an advantage,” Schwartz said.
“We’re past that. You’re not going to out-tech anybody anymore. What you need to do is get back to merchandising, selection, authority, brand – get back to what makes you a great retailer.”
Schwartz recently joined the board of online marketplace platform provider, Marketplacer.
Hear more about how he believes businesses can compete by building value for their customers, employees and shareholders, and why organisations today should be thinking about purpose.
