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The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that is guaranteed to get everyone talking. Depicting 25 pairs of naked breasts – young, old, big, small, tan, pale, and everything in between – the mural shows why it’s so important for brands to offer sports bras in a range of different sizes and styles. “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra rang