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Swinburne teams up with The General Store to train next-gen retail talent

A new partnership between the Customer Experience Research Group at Swinburne University of Technology’s Department of Management and Marketing and retail strategy agency The General Store aims to train the next generation of business leaders and inspire them to pursue careers in retail. Starting in 2022, the partnership will give students in Swinburne’s postgraduate marketing strategy course the opportunity to work on real briefs for The General Store’s clients, such as BWS and BCF, recei