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Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Eco-friendly online retailer Flora & Fauna is gearing up to launch its first television ad campaign in a bid to reach more mainstream consumers and convince them that choosing sustainable alternatives to everyday products is easier than they might think. The campaign is set to launch later this month and includes 30-second, 15-second and 7-second ads that will run across all channels on-demand and social media.  “We’ve always wanted to get our message out there to a bigger audie