Inside Flora & Fauna’s plan to take eco-friendly retail mainstream

Eco-friendly online retailer Flora & Fauna is gearing up to launch its first television ad campaign in a bid to reach more mainstream consumers and convince them that choosing sustainable alternatives to everyday products is easier than they might think. The campaign is set to launch later this month and includes 30-second, 15-second and 7-second ads that will run across all channels on-demand and social media.  “We’ve always wanted to get our message out there to a bigger audie

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now