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How #WeWearAustralian plans to take Aussie fashion to the world

Can one spectacular photoshoot put Australian fashion on the map? That’s the idea behind the new #WeWearAustralian campaign that launched on Wednesday.  Shot on location in Western Australia’s iconic Kimberley region, the campaign combines otherworldly landscapes with fresh faces modelling incredible fashion from over 150 Australian brands in the hope that consumers — and retail buyers — around the world will sit up and take notice.  “As a country, we don’t beat