How fashion label Babyboo built a following of like-minded ‘badass’ women

We chat with Babyboo founder Argylica Conditsis about the brand’s commitment to an ethical supply chain, detailed and rigorous design process and expansion plans in the US and UK. Inside Retail: Tell me about the story behind Babyboo and how you came up with the idea to launch it. What was the gap in the market that you saw?  Argylica Conditsis: I was working at Pizza Hut as a casual [while in] university in 2011, aged 17, when I started Babyboo as a hobby. I discovered there was a massiv

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now