To raise funds for Indigenous health this NAIDOC week, Coles supermarkets and Express stores in the NT and select regional stores in Western Australia (WA) have launched a ‘Purple House’ campaign.
Purple House – also known as the Western Desert Nganampa Walytja Palyantjaku Tjutaku Aboriginal Corporation – is a First Nations-owned not-for-profit health service that provides dialysis services to people suffering from chronic kidney disease in 19 remote communities across NT, WA and SA.
Through the campaign, Coles will donate $1 to Purple House for every customer who wears the colour purple during their shopping trip or fuel stop at participating Coles supermarkets and Coles Express sites in WA and the NT until Sunday (July 10).
“The money raised will help dialysis patients who are forced far from home for treatment, to get back on country for important cultural business and precious time with family,” said, Sarah Brown, Purple House CEO.
Coles NT’s regional manager Daniel Clegg said Coles has been supporting Purple House for the past three years and is looking forward to continuing with the efforts.
“This year’s theme for NAIDOC Week is ‘Get Up, Stand Up, Show Up’ and that’s what we’ll be doing for Purple House by switching our red polos for purple, spreading awareness and raising money with fun in-store activities for team and customers.”
In the past three years, Purple House has offered 10,000 remote dialysis treatments and supported more than 300 patients.
Customers also have the option to buy a $2 donation card at checkout and the money raised will be used to support Purple House’s Return to Country program.