From the author
First-party data is key to more revenue in 2022
First-party data is more valuable than retailers realise – it may also be the avenue into a new revenue stream when shar...
Retail media – the future of personalisation in a privacy-conscious world
TP. Collab is the brainchild of The Pistol. We know retail like the back of our hands with some of the world's most reco...
Why retail media has become the next big tool in performance marketing
Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they ow...
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