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Nike races into the metaverse with acquisition of NFT studio RTFKT

Nike has solidified its frontrunner position in the race to dominate the metaverse with its acquisition of non-fungible token (NFT) studio RTFKT on Monday. Following its recent trademark applications to sell virtual goods in online environments, the move places Nike on a trajectory to being the biggest brand in both real world and virtual environments.  “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the in