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Puma China faces Xinjiang backlash Sportswear giant Puma is preparing to face some of the backlash against Western brands in China, a response that CEO Bjørn Gulden predicts will continue into the future. “We can still see that trend continuing. There is less activity in the Western brand stores than there would have been if tension wasn’t there,” Gulden said. Puma, Nike and Adidas suffered from online attacks in China recently for sourcing cotton from Xinjiang after reports of human righ