Why fashion brands are the target of so many greenwashing claims

The fashion industry is no longer just under-appreciated, it is in an undeclared war. What is it about fashion brands that make them the target of more greenwashing claims than just about any other industry?  Do fashion labels make themselves easy targets by setting unrealistic goals and making outlandish claims? Is it because the environmental, social and economic impacts of their massive and far-flung supply chains are harder to measure and easier to cover up? Or are words like ‘sustain

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