Welcome to the battle of bricks-and-mortar beauty

In the middle of the Sydney CBD, a bloody bricks-and-mortar beauty battle is playing out. Retailers are fighting tooth and nail to claw their way into customers’ hearts through shiny new store designs, exclusive brand partnerships and a lengthy menu of services, from blowdries to masterclasses.  Just take a look at Pitt Street Mall. There’s the huge Innisfree flagship store, several doors down from the minimalist Aesop store, the brand’s largest in the world. Around the corner are

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