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Females to the front: JD Sports, Adidas launch women-led campaign

Sports retail giants Adidas and JD Sports have joined forces to put women in the spotlight through a new campaign called ‘Watch us move’, featuring a diverse range of Australian female creatives in front of and behind the camera. Launched today in JD Sports stores across Australia, the new campaign showcases Adidas’ ‘Raise your voices’ capsule collection of designs that “dismiss the stereotypical ‘feminine’ molds and offer freedom, comfort and confidence for women”.  The w

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