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Kathmandu unveils global rebrand ahead of overseas expansion

New Zealand outdoor and lifestyle retailer Kathmandu has taken the wraps off its major global rebrand today, shifting its focus to become more accessible, inclusive and fun, as it prepares for international expansion into Europe. According to CEO Reuben Casey, the rebrand is a reflection of how the outdoors category has evolved in recent years. Gone are the days of traditionally “elitist”, masculine-focused experiences in the wilderness. Instead, the sector is now about wellness and encourag