or us to share our learnings through the creation of Burwood Brickworks with the wider industry and the general public, elevating the potential for the industry as a whole, as demanded by the Living Building Challenge,” said Stephen Choi, Living Building Challenge manager at Frasers Property Australia. The Living Building Challenge is a rigorous measure of sustainability. It challenges the construction industry to consider five different elements in the development of a new project: aesthetics, materials, water use, renewable energy use, and whether it encourages a sense of community. Burwood Brickworks received Living Building Challenge Petal certification earlier this year. “The public launch of the Greensheet means the live resource is now freely available to the industry and consumers, serving as a foundation for other organisations embarking on LBC projects in the future and anyone considering any kind of construction work, whether it’s a shopping centre or a simple home makeover,” Choi said. Mirvac moves bricks-and-mortar test kit WeShow into 3 new sites In December last year, shopping centre property group Mirvac launched its pilot program, WeShow, in Sydney, a flexible, physical retail space for online start-ups to experiment with within a bricks-and-mortar environment. The initiative is now expanding to three new locations: Birkenhead Point Outlet Centre in Sydney, Toombul Shopping Centre in Brisbane, and Kawana Shoppingworld on the Sunshine Coast. “WeShow allows brands to test a new audience or market, build customer base and physically engage in their own way,” Mirvac General Manager – Retail Kelly Miller said. “Our pilot demonstrates that by removing the barriers to entry into bricks-and-mortar, brands gain the ability to showcase their products, interact more deeply with their customers and evolve their offer, with the support of Mirvac. “This partnership model will change the way brands think of shopping centres and the traditional landlord relationship. This is ‘new retail’ for a digital and customer-focused era. Connecting partners with our wonderful audiences, providing brands with opportunity for growth and testing, with flexibility at the core – WeShow will redefine the partner and shopping experience.” Luxury accessories brand Hills & West performed well within its WeShow space in Sydney’s East Village earlier in the year. The brand experienced a 300 per cent uplift in sales and was exposed to more than 13,000 new customers in 12 weeks. SCCA gives retail centres a guide to happy holiday reopening  As physical retail prepares to open up again across states and territories, the Shopping Centre Council of Australia (SCCA) has released a set of guidelines to help local centres enjoy a safe and healthy festive season.  The list is centred around community and customer messaging, partnerships, Covid-safe measures, staff wellbeing, public health orders, and guidance. “Christmas is the season that shopping centres and all of retail looks forward to, and coming out of lockdowns in the Australian Capital Territory, New South Wales, and Victoria, that sense of anticipation is even stronger than ever,” SCCA Executive Director Angus Nardi said. “Shopping centres have remained open throughout the pandemic. We know from ongoing experience that when lockdowns and restrictions on retail ease, there is a strong rebound in customer demand as people return to shop, meet with friends, enjoy time with their family, and celebrate.” Earlier this week, Premier Investments chairperson Solomon Lew asked for a standardised set of measures to be applied consistently across all centres to provide more confidence within customers, employees, landlords, and retailers. “It’s no use having a patchwork of guidelines by state or by store,” Lew said. “In a shopping mall context, it is far more practical and efficient for the health and safety measures to be established and administered by landlords at shopping centre entrances, rather than the individual store.”