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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Over the past six months, collab culture has taken a sharp turn. Balmain has teamed up with Barbie, Balenciaga launched its Spring collection with The Simpsons, while art collective Brain Dead dropped an entire line of streetwear devoted to fantasy tabletop role-play game Dungeons and Dragons.  The cult of ‘cool’ has shifted further and further towards the fringe, with fashion brands seemingly trying to out-nerd one another. Whilst such collabs could be dismissed as novel-for-the-sake-o