Longchamp redefines its retail footprint with très chic Melbourne apartment

Iconic French fashion brand Longchamp has just opened the doors to a newly renovated apartment at the ‘Paris end’ of Melbourne’s Collins Street in a way that is très chic. The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. Globally in 2024, the luxury goods market is projected to generate US$369 billion in revenue, with fashion being the

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