Emma CEO Manuel Müller on the secret to his mattress brand’s global success

Manuel Müller is the co-founder and CEO of Emma. Image: Supplied
German sleep tech company Emma is expanding its presence in Australia through a new partnership with Everyday Market, Woolworths’ online marketplace for household appliances, electronics, toys, home decor and more.  Everyday Market is Emma’s first official retail partnership in Australia, but it won’t be its last. In June, the brand announced its plan to form partnerships with online marketplaces and retailers in the FMCG, technology and lifestyle space, as well as traditional mat

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