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How Kogan is using real-time data to improve decision making

Like many online retailers, electronics site Kogan has been grappling with rapid fluctuations in consumer demand, and it recently posted a 3.8 per cent drop in Q3 sales and flagged plans to reduce inventory levels and operating costs to preserve margin. But over the last year, it has also invested in giving managers across the company access to clear and understandable business intelligence reports in real time, a fortuitous move that could now help it get back on track.  “Even though we