A year in the making: Standard Procedure talks world-first Zara collab

Standard Procedure was founded on the Sunshine Coast in 2020. Supplied
Founded on Australia’s Sunshine Coast in 2020, Standard Procedure is an up-and-coming sun care brand with a seventies aesthetic and a number of exclusive stockists in Australia, Europe, the US and UK, including Sephora, LVMH’s Le Bon Marche, Merci, Smallable, Goodhood and End Clothing. In May, the brand hit another impressive milestone, collaborating with fast fashion giant Zara. Standard Procedure’s core range of sunscreen, lip balm and aloe vera gel is now available in Zara s

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