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Code red: Why fem care brands are getting real about periods

Thinx period proof underwear
Period proof underwear brand Thinx aims to break the stigma around menstruation. Image: Supplied
“Crude”, “vulgar”, “disgusting”, “embarrassing”, “inappropriate”, “offensive”. These are just some of the words used by complainants to describe their feelings towards a Tampax advertisement which aired recently in Ireland.  The “Tampax and Tea” ad set out to educate young women about the correct way to use a tampon, but was banned by the Advertising Standard Authority of Ireland (ASAI) after receiving 84 complaints from viewers, which concluded that it had cause