Free Subscription

  • Access 15 free news articles each month


Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • Exclusive Masterclass access. Part of Retail Week 2021

Code red: Why fem care brands are getting real about periods

Thinx period proof underwear
Period proof underwear brand Thinx aims to break the stigma around menstruation. Image: Supplied
“Crude”, “vulgar”, “disgusting”, “embarrassing”, “inappropriate”, “offensive”. These are just some of the words used by complainants to describe their feelings towards a Tampax advertisement which aired recently in Ireland.  The “Tampax and Tea” ad set out to educate young women about the correct way to use a tampon, but was banned by the Advertising Standard Authority of Ireland (ASAI) after receiving 84 complaints from viewers, which concluded that it had cause

Masterclasses are for professionals only

Only $5 p/m for first 3 months
Become a Professional Already a professional? Login
  • Daily exclusive Members Only content straight to your inbox
  • Access to exclusive Retail Week events including all 4 Masterclasses 28 February - 3 March
  • Retail insights and intelligence
  • On-demand videos with industry professionals
  • Weekly careers advice specific to retailers
  • Independent research reports and forecasts
  • Q&A with industry experts
  • Content, content, content! Weekly and quarterly magazines