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Code red: Why fem care brands are getting real about periods

Thinx period proof underwear
“Crude”, “vulgar”, “disgusting”, “embarrassing”, “inappropriate”, “offensive”. These are just some of the words used by complainants to describe their feelings towards a Tampax advertisement which aired recently in Ireland.  The “Tampax and Tea” ad set out to educate young women about the correct way to use a tampon, but was banned by the Advertising Standard Authority of Ireland (ASAI) after receiving 84 complaints from viewers, which concluded that it had cause

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