Welcome to the Online CX Index, Australia's first and only online retailer performance platform powered by real data.
Leveraging insights from Humii’s extensive mystery shopping network, the Index ranks retailers across four key categories: customer service, delivery, returns, and overall online shopping experience. How it works
The Online CX Index is a live dashboard that offers real-time data on key performance indicators across four categories.
To delve deeper into specific aspects of the online shopping experience, we will be releasing monthly analysis focusing on a particular category. These updates will rank retailers in a category and provide detailed analysis on overall CX strengths and weaknesses, as well as trends.
All scores in the index are generated by the responses to questions and feedback from Humii's network of online mystery shoppers. Humii shoppers continuously collect, measure and compare retailers across the entire Australian market, interacting with every online store in the same way they do when shopping for themselves online.
