Why omnichannel will die

What is Omnichannel? The truth is that nobody knows or agrees on a definition. For starters, this is an ominous sign. Some will argue that it is still evolving and that it is therefore understandable that no clear definition exists. But there are many others, software companies and consultants alike, who claim that they not only know exactly what omnichannel means but they have the panacea to make it work and that when it does, dollars will simply roll in. While on the question of dollars, the m

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