Wesfarmers at it again

In July 2013 an article was published in these columns exploring price guarantees, particularly in one of the Wesfarmers brands. The guarantee proved to be suspect if not fraudulent. I received an aggressive and angry response from the CEO who phoned me to ask why I had not contacted him. I had in fact gone to extraordinary lengths to ensure that I was reporting accurately and when I spelt this out in a letter to the CEO, an apology was forthcoming. I decided to let the matter rest. The issue ar

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