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Too late for a turn around?

Sally Macdonald was always a brave, if not unusual, choice by Woolworths as CEO for the struggling Big W discount department store chain and Ezibuy. The big box discount chain concept is a world away from the aspirational retail concepts she managed at Oroton. Macdonald’s record for revenue growth was impressive at Oroton over an extended period and included the development of an online business that was highly successful. Not everything she touched turned to gold, but Macdonald transformed th