Sydney cafe brand adapted for international airport
How do you transpose a popular suburban cafe concept into a busy airport environment? Danks Street Depot’s new Sydney Airport outlet is proof it can be done…
Owner and executive chef of Danks Street Depot Jared Ingersoll earned himself the title of ’high priest of contemporary Sydney fare’ by the respected Sydney Morning Herald Good Food Guide.
Now he’s serving up the best in seasonal and sustainable produce in the food precinct on the departures level of Sydney International Airport.
In partnership with global airport foodcourt specialist consultancy SSP, the iconic Sydney establishment, Danks Street Depot, has opened its first concession.
DSD was founded on the principles of the slow food movement – practising sustainable and ethical principles in sourcing raw ingredients to create delicious and nutritious cuisine. It supports local producers, ensuring quality seasonal produce and minimising unnecessary transportation and storage.
True to the original Waterloo restaurant, Danks Street Depot prepares its artisan inspired food in an open kitchen. All ingredients are sourced solely from trusted local growers and suppliers as Danks Street Depot showcases the diversity and quality of Australian food and flavours.
The result is the creation of new dishes from old traditions that are simple, honest and distinctly Australian. Think wild rabbit and pork terrine, crispy pork belly salad or Ingersoll’s signature toasted reuben sandwich.
He predicts the increasing prevalence of low cost carriers will raise demand for good food and drink from travellers before they board their planes.
Meanwhile, he is looking at expanding inflight meal offers.
“There’s the potential to do something really special,” he says, but right now he’s getting to grips with an airport environment and what customers’ expectations are.
“There’s a massive component with a food hall mentality and if we don’t entice them within the first few seconds they’ll just keep walking.”
Initial signs are good: Ingersoll reports that business is booming at the airport outposts.
We’ll let the pictures tell the story; suffice to say the design is eye-catching and modern – and well beyond the expectations of seasoned airport patrons.
This feature first appeared in Inside Retailing Magazine. Click here to subscribe.
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